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The marketing firepower that your funded startup deserves!

A pioneer among startup marketing agencies in Kenya. We help founders in gaining distinct marketing advantages as they strive for growth. Our approach is professional yet friendly, tailored for an audience of customers, founders and venture capitalists.

We are not just a marketing agency for hire. CHARLESON® creates distinctive positioning that cuts through the noise and develop a growth model that not only streamlines your marketing operations but also generates valuable leads.

Growth Areas We Focus On for Startup Marketing

Embrace targeted strategies that amplify your startup’s reach, drive customer acquisition, and propel your business to new heights.


Customer Acquisition

Effective customer acquisition requires a deep understanding of your target audience’s motivations and preferences. A thriving business should maintain a steady stream of potential customers while avoiding costly marketing missteps.

Customer Activation

While attracting an audience is essential, converting them into identifiable leads is the ultimate goal. Nurturing your audience is crucial to achieving this conversion. Shortcuts are ineffective; you must demonstrate how your value proposition directly benefits your audience.

Customer Retention

Acquiring and activating users is meaningless if they don’t continue using your product or service. Customer retention is a key factor in achieving sustainable growth. It’s not a given for any product; it requires deliberate effort and strategies.

Our Approach in Marketing Start Up Businesses

Strategic Branding

Forge a distinctive identity with our strategic branding solutions. We work closely with funded startups to develop compelling brand narratives, impactful logos, and a cohesive visual identity that resonates with your target audience.

Digital Marketing for Start-Ups

Our digital marketing experts leverage the latest trends and technologies to boost your online presence. From targeted social media campaigns to search engine optimization (SEO), we tailor our strategies to maximize visibility, engagement, and conversion rates.

Content That Captivates

Engage your audience with captivating content tailored to your startup’s unique story. Our team of content creators specializes in crafting compelling narratives that not only tell your brand’s journey but also resonate with your audience, fostering long-term connections.

Data-Driven Insights

Harness the power of data to make informed decisions. Our analytics team provides detailed insights into your startup’s performance, helping you fine-tune your marketing strategies for optimal results.

Innovative Campaigns

Stay ahead of the curve with innovative marketing campaigns. We work collaboratively to develop campaigns that not only grab attention but also position your startup as a leader in your industry.

Personalized Consultations

Every startup is unique, and so are its marketing needs. Our personalized consultations ensure that our services are tailored to address your specific goals, challenges, and opportunities.

Our Work

We have worked with various startup companies across Africa and helped them gain a competitive advantage through marketing


Drink Sasa Website Development Case Study

Drink Sasa

February 29, 2024
Kistore Website Development Case Study


October 29, 2023
Abenture Website Development Case Study

Abenteuer Kenya

July 29, 2023

Enough talk, lets tackle your challenge!