The strategies for driving an E-commerce platform is different from those used to drive an offline store. Notably, this is because an online store is a different ballpark. With your online store, you’ll be able to reach more prospective customers than ever before and you’ll have complete control over their shopping experience. Given the fact that this isn’t an “if you build it, they will come” situation, we will go over some of the best ways for you to get people to notice your online store.
Driving Traffic To Your Online Store
You can formulate your marketing strategy based on the three main audiences;
- People who have shopped with you before or at least know about your store
- People who are looking for the kind of product that you offer
- People who would want the product that you offer if they knew about it
1. First audience i.e people who know about you, it is important to have a direct line with them. This could be either through email communications, content marketing, or social media. What’s more, these platforms will allow you to communicate with them directly and for “free”.
2. Second audience, you’ll need to identify efficient ways for them to discover the products you offer that meet their needs. This can involve search engine optimization, search engine marketing, and content writing.
3. Third and final target audience, you’ll need to think in terms of brand awareness. Are you offering a fix for a problem they don’t know about yet? Or is your target audience using a competitor’s solution? The answers will have an impact on how you formulate your marketing strategies.
When you put all this into consideration, you can now set up your online store and start promoting your e-commerce platform.
Marketing Tactics To Promote Your E-Commerce Platform
1. Elevate Your Organic Presence
With your online store, you’ll want to take every opportunity to boost your engagement. One of the easiest and most effective ways is to give a little extra love to your social media channels. You can achieve this by making sure they’re stocked with vibrant and engaging content that your audience can relate to. If you already have an organic social presence with a central audience, then you can build on that. Start by increasing the frequency of your posts and creating as much engaging content as you can. As a result, the chances of people knowing about your online store increase rapidly.
Ultimately, make sure you have a social presence on your channels that are appropriate for your target audience and put your energy there.
2. Run an Email Marketing Campaign
It is important to have a strong email marketing strategy. Collect as many email addresses as you can from prospective and existing customers so that when you launch your e-commerce platform, you’ll be able to send a mass email to let them know that they can visit your store online. Additionally, you should make sure that you’re keeping a steady flow of communication with your email list. Develop a regular email cadence and include new content, product launches, and other news that can encourage customers to visit your site.
3. Optimize Your E-Commerce Platform For SEO
Optimizing your platform for SEO is crucial as it will ensure that your site is visible. If your site is well optimized then you can gain more traffic and get more opportunities to convert potential customers. When optimizing your site, always put yourself in the mind of your user; how does your target audience talk about your products, and what do they want to know? Pay attention to on-page content. On-page content refers to product titles and descriptions, images, blogs or internal linking. You want to make sure that content naturally uses the language your customers might use when searching for related products and answers their questions. Hire professionals to optimize your site.
4. Use Google Ads
Using Google Ads for search engine marketing allows you to bid on keywords so that you can show up first on search engine results pages. Search Engine Marketing is a great way to advertise your website because it does not need any design and it can be very effective in driving new traffic. As a result of Google Ads, you are bound to get results in real-time and you can adjust your campaign strategies accordingly.
5. Run Polls and Surveys on Your E-Commerce Platform
To get more visitors to your online store, you can run polls and surveys. Polls and surveys help to increase engagement, as people love to express their opinion. You can ask your visitors about which products they like, what their experience was, would they recommend your products to others, and other similar questions. Furthermore, you can get them to rate different product categories in a poll. In return, you can offer rewards or additional discounts if they share the poll or survey with their friends. This way you can get more people to visit your store.
And that’s it!
You can easily bring in more visitors using these proven methods to your E-commerce platform and ultimately increase your sales. Also, read our guide on Whether Your Website Is Working For Your Business.
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