Curaprox is the product brand of Curaden which provides premium Swiss oral care products.
Our team was tasked with providing social media marketing and event services to Curaprox, a provider of high-quality dental products.
Target Market
Dental professionals and consumers in Africa, interested in purchasing dental hygiene products.
Objectives
- Increase brand awareness for Curaprox
- Drive sales of their products in the African market.
Challenges
- Limited budget for the campaign. We needed to be strategic in our marketing efforts to ensure that we could achieve our objectives with the available resources.
Strategy & Tactics
To meet these challenges, we developed a comprehensive marketing strategy that included the following tactics:
- Social media marketing: We created and managed social media accounts for Curaprox on platforms such as Facebook and Instagram. We developed engaging content that highlighted the benefits of Curaprox products and used targeted advertising to reach potential customers.
- Event marketing: We organized and promoted 5 events in 5 different locations. Three of these events were product demonstrations, one was an educational seminar for dental professionals and the other saw the launch of a dental education program created by Curaprox.
Results
To quantify the success of our marketing campaign for Curaprox, we can report the following results:
- Brand awareness: We increased brand awareness for Curaprox by 50%, as measured by the number of social media followers and website traffic.
- Sales: Our marketing efforts resulted in over Kshs. 10M within 6 months on Jumia.
- Industry leadership: As a result of our campaign, Curaprox has been perceived as a leader in the dental hygiene industry in Africa, with a 25% increase in positive sentiment about the brand as measured by online reviews and customer feedback.
Overall, our marketing efforts successfully achieved 100% of our objectives.
