DukaPEPE is a suite of a tech-enabled mobile applications that digitize the distribution of Fast Moving Household Goods (FMHG) in Africa With a single tap.
For many duka owners, meeting the daily necessities of their customers means that items run out quickly. Several times a week, the duka owner has to make orders from wholesalers to replenish stock. Unfortunately for many duka owners, this requires closing the duka in order to go pick up the goods from wholesales. With several trips a week, the loss of business from closing the shop quickly adds up.
As the top 360 marketing agency in Africa, we had the opportunity to work with DukaPEPE on a “Usifunge Duka” campaign to encourage app downloads.