SaWa [Formerly SolarSack]

SolarSack is an innovative product that provides safe drinking water by using the sun’s energy. The product consists of a specially designed, durable bag made from high-quality materials that can hold up to 10 liters of water. The bag is filled with water from any source and then exposed to the sun for a few hours, during which time the sun’s UV radiation kills any harmful bacteria and viruses in the water.

The SolarSack is a simple and effective solution to the problem of access to safe drinking water in areas where access to clean water is limited or non-existent. It is lightweight and easy to transport, making it ideal for use in emergency situations or for families who need to collect water from a distance.

In addition to providing safe drinking water, the SolarSack also has a positive impact on the environment by reducing the need for plastic water bottles and other single-use water containers. It is a cost-effective and sustainable solution that can help improve the health and well-being of communities around the world.

Charleson helped SaWa create awareness for their innovative product in Kenya and Uganda through a variety of marketing and outreach strategies including:

1. Social media and digital marketing channels to promote the SolarSack and reach a wider audience. This included creating videos, social media posts, or blog articles that highlighted the product’s features and benefits.
2. Sponsored events in Kenya and Uganda to showcase SolarSack and allow people to see it in action.
3. Media partnerships to secure coverage of the SolarSack in print, broadcast, or online media.