BNI East Africa
About This Project
BNI is the world’s leading business networking and referral organization.
Challenge
In 2020, BNI wished to market its East Africa Annual Business Conference through key digital channels like Facebook and was looking for credible social media agencies that could make their vision a success. You guessed right, that was us!
Target Market
- CEOs
- CFOs
- Directors
- Senior Managers
- Small Business Owners
Tasks/Solutions
Having first identified BNI’s needs and target audience, we decided to create content that would reach the target audience on various key platforms regularly. Moreover, we developed landing pages on their website that provided full details on the event and facilitated booking and payment to anyone looking to be part of the event, thus making the information more easily accessible.
Results
Although the event was canceled 3 months in due to COVID-19, the campaign was quite successful, with quite a lot of executives signing up for the event, the ticket sales were also higher than anticipated. The campaign had a total reach of 500,089 users, 429 sign ups and a conversion rate of up to 20.2%.