Carstore

About This Project

Carstore is an online platform that connects car buyers to sellers in Kenya.

Challenge

Carstore wanted to create awareness for their platform https://carstore.co.ke/ as the better alternative when looking to buy cars in Kenya. In a market where there are already existing alternatives like Autochek & Jiji, this wasn’t an easy feat.

Target Market

Men & women aged 20 – 65 looking to buy cars in Kenya. 

Objectives

• Generate 20,000 monthly website users
• Boost engagement on social media
• Increase number of leads generated on the website

Tasks / Solutions

We launched the campaign dubbed “Swipe Your Match”. This was to mimic Tinder actions that users are already familiar with, only in our case, users are swiping their dream cars!

Results

Within 4 months, we achieved our goal of 20,000 monthly users. Carstore now ranks #1 on the first page for various keywords in their niche and organic traffic also increased by up to 250%.