M-paya

About This Project

M-paya is the leading utility management company in Kenya.

Challenge

M-paya’s biggest challenge was having a high volume of leads but minimal conversions. 

Objectives

• Generate quality leads
• Increase awareness for new products like solar & point of sale.

Tasks / Solutions

We first redeveloped their website and gave it a fresh new look. Also, we gave their social media platforms a new, improved professional look. What’s more, we set up landing pages and conversion points on their website and initiated conversion driven campaigns.

Results

All these efforts saw us deliver some exemplary results. M-paya now boasts of high quality leads and conversions that have now gone up to 20%.