Maramani

About This Project

Maramani is the leading house plans real estate company in East Africa.

Challenge

Maramani wished to market its readymade house plans through various digital channels i.e; Facebook and was looking for credible marketing agencies in Nairobi, Kenya to help publicize their work. Well, they chose us!

Target Market

Middle income earners in Kenya, Nigeria, Ghana, Rwanda, Congo, Tanzania & South Africa looking to build their own homes.

Objectives

• Increase awareness for readymade house plans online.
• Page 1 ranking for “house plans for sale”
• Increase sales on maramani.com

Tasks / Solutions

• Developed a go-to marketing strategy for countries like Nigeria & Rwanda
• Developed conversion focused social media & Google campaigns to increase website traffic & boost sales.
• Improved content shared on social media to increase engagement with the current fans.
• Performed on-page & off-page site SEO including blogs on https://www.maramani.com/blogs/home-design-ideas.

Results

The strategy has been quite successful. Maramani now ranks #1 on the first page for various keywords including “house plans” ‘readymade house plans” in their niche and organic website traffic has increased by up to 300%.