TBM Kenya; Digital Marketing Campaign

About This Project

TBM provides technological solutions through partnering with leading international technology brands to enable businesses in adoption and utilization of IT.

Challenge

TBM was looking to spruce up their online presence and as this was something Charleson does on the daily, TBM selected us to help with that.

Target Market

  • Banks
  • SMEs
  • Parastatals
  • Regulators
  • UN Branches

Objectives

Promotion of the brand product, generating new leads, building the company brand by creating more visibility.

Tasks / Solutions

We developed a digital marketing campaign dubbed “Minimize Downtime” that was aimed at increasing their brand awareness on all major platforms like Facebook. Another strategy we used to increase new leads was developing landing pages on their website and adding conversion funnel optimization on the website.

Results

The campaign has been very successful. Numerous leads have been generated from across the region. What’s more, the campaign had 207,447 unique leads reached, 705 leads, and an 11.3% conversion rate. Also about 11% of the leads signed up for IBM security solutions.

Category
Digital Marketing, Main, Social Media
Tags
Digital Marketing
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