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We make your brand look like a million bucks!

Unique brands don’t happen naturally. Our brand development approach goes above and beyond to uncover the most endearing features of your company. We don’t adhere to a rigid procedure. We believe this is the only way to create a brand identity that accurately represents who you are, what you need, and where you want to go.

Your brand identity should promote the company’s overarching message and corporate objectives.

Why Brand Identity Is Important


Your brand’s identity visually reflects its core principles and “personality.” Identity design can generate particular emotions in your audience by effectively setting the brand’s tone.


Establishing a brand identity enables you to convey a unified message in your marketing collateral. A harmonious branding package should be created with the same fundamental design and style characteristics throughout each piece.


By developing a brand identity package, you can ensure that your brand is prominently shown in all your marketing collateral, which will raise brand awareness. Your brand will interact with consumers more frequently and become more remembered the more places it is mentioned.


Since it enables people to connect a product and a firm, a good brand identity can help to develop customer loyalty and confidence in a brand.

What we can do for you

Creating and preserving a unique visual identity is crucial to success, whether you’re a start-up or a company with a long history. Your company will only be able to stand out in the customers’ eyes if you have a unique brand identity. The guidelines we create based on the requirements of each client typically include the following;

  • Brand positioning
  • Brand personality
  • Brand voice
  • Corporate logo design, colors, typefaces
  • Brand manual guidelines

Ultimately, we have everything you need to create, build and market your brand extensively. Using strategic thinking, intelligent design, and creative storytelling, CHARLESON® will put you on the map!

Our Work

We have supported top companies develop strong brand identities across Africa.



December 13, 2022


December 8, 2022

High Life

December 7, 2022

Enough talk, lets tackle your challenge!