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Expose your brand to organic traffic via SEO.

Think about it, how many times do you run a search on Google, say “Best hotels in Kenya,” and bother to scroll to the 3rd or 4th page onwards? Rarely, yes? That’s because if hotel X were the best, they’d have been on the first page of the Google search results!

The key to getting to that first page lies in your SEO [Search Engine Optimization] tactics. Also, it doesn’t just happen overnight!

Why SEO?

Do you like new leads? Do you like being the answer when customers ask a question on Google? Do you want to earn your leads rather than pay for each one separately? If you answered “yes” to any of those inquiries, you now understand the significance of SEO. It’s a priceless digital marketing strategy that attracts people to your brand when looking for solutions to their problems. That is where CHARLESON® comes in.

CHARLESON® SEO strategy allows you to expose your brand to organic audiences via search engines and deploy content marketing to build brand awareness and authority. The result is increased website visitors, page 1 rankings, and increased sales!

Our Approach

  1. First, we audit your website for SEO to learn your current rank, review your website’s analytics, and determine the keywords that will set you apart.
  2. We search the keywords associated with your business and find out how your website stacks up against your competition.
  3. We run a competitive analysis to compare your content and other SEO factors against your competitors.
  4. We look at existing content to ensure it is relevant and utilizes keywords without duplicating on multiple pages.
  5. We increase the number of high-quality links pointing at your website to send referral traffic and establish you as an authority in your niche.
  6. We craft a content marketing strategy that helps your website rank better, for more keywords, and reach more customers.
  7. We create a connection between SEO and your overall digital strategy.

Why SEO is important?

  1. Good SEO techniques enhance a website’s usability and user experience; thus, SEO is about more than just ranking on search engines.
  2. Users trust search engines. Therefore, having a website appear in the top results for the user’s search terms builds user trust.
  3. SEO is beneficial for your website’s social media advertising. People are more inclined to share your website on Facebook, Twitter, and other social media platforms if they find it through Google or Bing searches.
  4. You may outperform the competition by using SEO. A website with more organic visitors will likely have more purchases or conversions than other websites selling the same product.

Our SEO Services

Keyword Research & Strategy

CHARLESON® is an SEO agency in Africa specializing in optimizing search engine rankings for you. We assess your current keyword rankings, expand your wish list and research to boost your website’s ranking.

Link Building

Partner with a search engine optimization agency such as CHARLESON® with a specialized team dedicated to building high-quality, relevant connections with authoritative websites, ensuring your website’s success in search engine ranking.                    

Technical SEO

Enhancing your website’s backend, such as optimizing page speed, can lead to improved rankings. These fixes streamline the website for search engine crawlers, ultimately boosting your rankings and bringing more joy to your online presence!

On-Page SEO

Amplify your online presence and attract top-tier traffic with CHARLESON® On-Page SEO services. We follow SEO best practices to fortify your website’s credibility by crafting and publishing content-rich material, optimizing your headlines, HTML tags and incorporating high-resolution images for better website performance and user experience.

Off-Page SEO

Off-page optimization plays a vital role in building brand credibility and enhancing online visibility. Partner with the best SEO agency in Africa, and allow us to assist you in demonstrating your industry expertise. We leverage strategies like social media marketing, link building, and influencer marketing to create authoritative links and garner favorable reviews.

Local SEO

64% of customers search for local businesses on the internet. Elevate your local SEO standings by optimizing your Google Business Profile (Google My Business or GMB). This optimization drives high-intent customers to your company. We specialize in enhancing your GMB profile and overseeing your online reputation to expand your local customer base.

Conversion Rate Optimization (CRO)

Boost customer lifetime value and elevate your online earnings through CHARLESON® Conversion Rate Optimization (CRO) offerings. Our SEO marketing firm combines pay-per-click marketing with our SEO expertise for optimal conversion potential. Our services include website assessments, enhancements to landing pages, and A/B split testing to drive superior results.

Content Writing

Our team of writers specializes in crafting SEO-optimized content tailored to your website. This includes generating engaging blog posts for sharing or enhancing existing service and product pages with additional content. Consistently updating your website with fresh content is favored by search engines. Choose the top SEO agency in Africa to fulfill your content requirements and strengthen your search marketing efforts.

e-Commerce SEO

Enhance customer satisfaction with 24/7 shopping convenience and boost client loyalty with our e-commerce SEO services : personalized email marketing, mobile and voice search optimization and comprehensive SEO strategies. We enhance visibility, traffic, and conversions through keyword research, on-page and technical SEO improvements, and strategic link-building, increasing sales and revenue for your online store.

Our Work

We have supported top companies get to the first page and generate numerous organic leads across Africa.

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EnableMe Kenya

November 10, 2023

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