Driving sales, reaching a large audience of people, promoting your products and services as well as improving your brand image using different techniques is our daily work. We ensure that you get the best return on investment. Being in the industry for 5 years plus, we have tried countless marketing tools to aid our campaigns. Here are tools that we found highly effective. Remember you can only utilize their full potential with the help of an expert.
1. Social Media Management Tools
Social media management tools allow the user to publish, monitor, and manage social media platforms from one interface. They make one’s work extremely easy, you can share and schedule from one app. You can also work as a team to manage social platforms. Some of the most common tools include Hootsuite, Buffer, and Sprout Social. However, to make these tools effective you need a robust creative agency to come up with ads and promote them.
2. Video Marketing Tools
Videos are becoming the most popular form of marketing. You can use videos to promote your services and products, brands, and events to make sales or increase awareness. Apart from entertaining, videos help you to build your brand’s existence online. Click here to learn more about the video marketing tools that we have listed for you.
3. Search Engine Optimization
SEO helps you to rank better in search engines like GOOGLE. Here you need the expertise to help you rank on Google. SEO experts apply on-page, off-page as well as technical SEO on your website to help appear on the first page of search engines. Here you need a professional creative agency to help you. The main reasons you need SEO are visibility and rankings, web traffic, authority as well as creating a better visitor experience. All of which lead to more sales and visibility.
4. Email Marketing
It is one of the oldest forms of digital communication but is still very effective when it comes to marketing. It involves sending a commercial message to a group of people via email. It is for sales or promotional purposes.
People use emails more than other forms of communication and you can directly connect to them. You need to develop a successful email marketing campaign to get people’s attention. This is something that a creative agency is up to. As most people don’t know how to plan and implement successful campaigns.
5. Lead Generation
Lead generation involves attracting potential clients to increase future sales. You first need to find people interested and then increase their interest by nurturing them, with the end goal of making them consumers. You can generate leads through blog posts, coupons, job applications, events as well as the content. Lead generation is equally important as the other marketing tools as it involves initiating a relationship with an interested person. Once you successfully convert an interested party you gain a new client.
Conclusion
Now that you know about effective marketing tools to generate traffic, you can choose to venture into any of them. Where you need creativity, the top creative agency in Kenya is here to help you. Remember it is always about attracting the right people to your products and services because they are the ones that make a purchase.
