To ignite meaningful connections between brands and people, crafting disruptive campaigns that transform Africa’s landscape into powerful canvases for brand stories
Where bold brands meet creative agency.
Our Mission
Our Vision
We aim to conquer Africa’s landscapes, rewrite creative rules to impact brands, one disruptive campaign at a time.
Trusted by over 100 top companies 
Our Story
We are on a mission to show our creativity to the world
Believe it or not, our story begins in a top engineering firm 10 years ago in Nairobi, the heart of Kenya. Steve, our founder, realized that the firm was not utilizing social media to connect and engage directly with their target audience, and the marketing team would report weekly on their performance but had no proper way of tracking their reach, impressions, and conversions. This did not sit well with him. He proposed a social media campaign for one of their products as a test which in turn resulted in a 60% revenue growth in 3 months. Before long, he started CHARLESON® in January 2015 to put businesses on the map, build customer loyalty, and proliferate sales through creative marketing strategies.
9 years later, CHARLESON® is Africa’s top 360 creative marketing and communications agency based in Kenya. We are fierce. We are loyal. We have the spirit of a wolf and the soul of a moon.
We are on a mission to show our creativity to the world. We work with challenger brands who are not afraid of communicating differently and challenging the status quo.
Our Values
Our Principles
Our vision is to be the preferred creative agency for out of the box marketing ideas that works with Fortune 500 companies, is listed in the Nairobi Securities Exchange and creates job opportunities for deserving young creative minds.
- We Are Bold & Creative: We are not afraid of challenging the status quo and showing the world who we really are.
- We Are Stronger Together: The strength of our company lies in our pack. We have strong relationships with our colleagues and clients. This way we are better able to cope with challenges and to achieve our goals.
- We Are The Real Deal: We are what we say we are, and we do what we say we’ll do.
- We Work Hard & Play Hard: We create legendary tales of adventure, celebrate excellence, find humor always and relish quirkiness.
- We Howl to Communicate: We communicate timely, accurately, concisely, and appropriately with customers, staff, and partners.
- We Are Hungry For Growth: We revile mediocrity. We strive for continuous improvement so we can deliver results that are best in the world.
- We Are Here For The Long Haul: We are committed to our mission, clients and other stakeholders even when things get tough.