The Architectural Challenge:
How do you cut through the dense visual clutter of Nairobi’s urban landscape to successfully launch a new category of HP printers, ensuring maximum visibility and recall among busy SME owners and corporate professionals?

The Masterful Build (Our Execution):
As HP’s execution partner for this launch, we deployed a precision-targeted Out-of-Home (OOH) campaign. We managed the entire physical build—from strategic site selection across high-traffic commercial and tech corridors to flawless creative adaptation and high-fidelity print production. We ensured that HP’s brand message stood out with absolute clarity and scale.

The Results:

  • Achieved dominant share of voice and visual presence in targeted commercial zones.

  • Driven massive top-of-funnel awareness for the new printer category among the core B2B demographic.

  • Delivered flawless, on-time, and on-brand production at scale.