Frequently asked questions
Kenya has a population of 44 million people, and it’s one of the fastest-growing economies in Africa. The country’s GDP is growing at about 5% per year, which is faster than most other countries in sub-Saharan Africa. This growth has led to increased demand for consumer goods and services, which has created opportunities for brands to grow their businesses and reach customers across Africa. CHARLESON® understands the Kenyan market and is uniquely qualified to help international brands wishing to launch in Kenya connect with the local consumers.
In Africa, the number of people with access to the internet is growing at an unprecedented rate.
According to World Bank data, the number of people who have access to the internet in Africa grew from 39% in 2016 to 40% in 2017—and it’s expected to reach 52% by 2022. This means that there are more than 500 million more Africans who have access to the internet today than there were five years ago.
Facebook is by far the most popular social media platform in Kenya; it accounts for nearly 60% of all time spent online across all platforms (with YouTube coming in second at about 17%). However, Twitter and Instagram are also very popular—Twitter accounts for roughly 15% of all time spent online, while Instagram accounts for just under 10%.
Digital marketing is the art of using online methods to create, deliver, and measure results. Digital marketing can be broken down into several different categories: search engine optimization (SEO), social media marketing, branding and design, content creation, and advertising.
Social media marketing uses social media platforms like Facebook and Twitter to create a brand’s presence and connect with customers. It involves posting regular updates about the company’s products and services on the platforms in an effort to gain exposure for those products or services. Social media marketing agencies like CHARLESON® also try to engage customers through chat rooms, forums, and other interactive features on these platforms. This engagement helps build trust with consumers who might not otherwise have considered purchasing from them due to their lack of experience with the company’s products or services.
Search engine optimization (SEO) involves optimizing a website so that it appears higher up in search results when people are searching for information about your product or service on the Internet. Google is the most famous search engine in the world, but there are many others as well: Bing, Yahoo!, DuckDuckGo!, AOL… you get the picture! By optimizing your website, SEO agencies like CHARLESON® are able to help you ranking on the first page and acquire new quality leads for your business.