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Frequently asked questions

How is the marketing landscape in Kenya?

Kenya has a population of 44 million people, and it’s one of the fastest-growing economies in Africa. The country’s GDP is growing at about 5% per year, which is faster than most other countries in sub-Saharan Africa. This growth has led to increased demand for consumer goods and services, which has created opportunities for brands to grow their businesses and reach customers across Africa. CHARLESON® understands the Kenyan market and is uniquely qualified to help international brands wishing to launch in Kenya connect with the local consumers.

How many people have access to the internet in Africa?

According to Statista, Africa’s internet use has grown tremendously. In 2024, there is over 590 million internet users on the continent, more than twice the number in 2015.

Which is the top social media platform in Kenya?

Facebook is by far the most popular social media platform in Kenya; it accounts for nearly 60% of all time spent online across all platforms (with YouTube coming in second at about 17%). However, Twitter and Instagram are also very popular—Twitter accounts for roughly 15% of all time spent online, while Instagram accounts for just under 10%.

What is digital marketing?

Digital marketing is the art of using online methods to create, deliver, and measure results. Digital marketing can be broken down into several different categories: search engine optimization (SEO), social media marketing, branding and design, content creation, and advertising.

Digital marketing agencies like CHARLESON® helps companies connect with their target audiences on various online platforms through storytelling and creative campaign execution.

What is social media marketing?

Social media marketing uses social media platforms like Facebook and Twitter to create a brand’s presence and connect with customers. It involves posting regular updates about the company’s products and services on the platforms in an effort to gain exposure for those products or services. Social media marketing agencies like CHARLESON® also try to engage customers through chat rooms, forums, and other interactive features on these platforms. This engagement helps build trust with consumers who might not otherwise have considered purchasing from them due to their lack of experience with the company’s products or services.

How does search engine optimization (SEO) work?

Search engine optimization (SEO) involves optimizing a website so that it appears higher up in search results when people are searching for information about your product or service on the Internet. Google is the most famous search engine in the world, but there are many others as well: Bing, Yahoo!, DuckDuckGo!, AOL… you get the picture! By optimizing your website, SEO agencies like CHARLESON® are able to help you ranking on the first page and acquire new quality leads for your business.

What 360 marketing services does CHARLESON® offer?

CHARLESON® offers comprehensive marketing services: Experiential Marketing, Print Advertising, Events Management, Media Buying, Digital Marketing and Website Design and Development.

Is CHARLESON® a creative agency?

Yes CHARLESON® is a creative agency, our experts craft unique brand strategies, design unforgettable experiences through captivating graphics and user-centric web design, and elevate your packaging for both physical and digital spaces. We also navigate the digital landscape with intuitive UI/UX design and create impactful illustrations that tell your brand story. Experience the extraordinary with CHARLESON® – we don’t settle for good enough, we achieve remarkable results.

Which is the best Experiential Marketing Agency in Kenya?

There is a number of good experinetial marketing agency in Kenya but CHARLESON® tops them all. We go beyond standard marketing by understanding Kenyan audiences and crafting culturally relevant experiences. We combine global best practices with local knowledge for innovative campaigns. Our award-winning team creates unforgettable moments and delivers everything you need, from strategy to execution. With a proven track record of success, CHARLESON® is your one-stop shop for impactful experiential marketing in Kenya.

How will a marketing agency help my brand through experiential marketing?

CHARLESON®’s experiential marketing strategies are designed to make your brand unforgettable. We craft interactive experiences that forge emotional connections with your target audience, boosting brand awareness and driving active participation. This unique approach allows you to stand out from the crowd and build lasting brand loyalty.