Maramani is the leading house plans real estate company in Africa.
As the top 360 marketing agency in Africa, we had the opportunity to work with Maramani on a campaign to increase brand awareness and eCommerce sales on their eCommerce platform www.maramani.com.
Maramani wished to market its readymade house plans through various digital channels i.e; Facebook and was looking for credible marketing agencies in Nairobi, Kenya to help publicize their work. Well, they chose us!
Middle income earners in Kenya, Nigeria, Ghana, Rwanda, Congo, Tanzania & South Africa looking to build their own homes.
- Increase awareness for readymade house plans online.
- Page 1 ranking for “house plans for sale”
- Increase sales on maramani.com
Tasks / Solutions
- Developed a go-to marketing strategy for countries like Nigeria & Rwanda
- Developed conversion focused social media & Google campaigns to increase website traffic & boost sales.
- Improved content shared on social media to increase engagement with the current fans.
- Performed on-page & off-page site SEO including blogs on https://www.maramani.com/blogs/home-design-ideas.
The strategy has been quite successful. Maramani now ranks #1 on the first page for various keywords including “house plans” ‘readymade house plans” in their niche and organic website traffic has increased by up to 300%.