Client: Maramani
Maramani: Driving Awareness and eCommerce Success for Africa’s Leading House Plans Company

Introduction: Empowering Home Builders Across Africa
Maramani is the leading house plans real estate company in Africa, providing readymade house plans to aspiring homeowners. Charleson Africa partnered with Maramani to design a targeted campaign that increased brand awareness and boosted eCommerce sales on their platform, www.maramani.com.

The Challenge: Breaking Through the Digital Noise
Maramani sought to market its ready-made house plans across digital channels like Facebook. The goal was to effectively reach middle-income earners across multiple countries in Africa, and they entrusted us to deliver results.

Target Market: Reaching Aspiring Homeowners
Our campaign focused on middle-income earners in Kenya, Nigeria, Ghana, Rwanda, Congo, Tanzania, and South Africa who were seeking reliable and affordable solutions to build their dream homes.

Campaign Objectives

  1. Boost Awareness: Elevate Maramani’s visibility and establish its authority in the house plans niche.
  2. Dominate Search Rankings: Achieve a Page 1 ranking for keywords like “house plans for sale.”
  3. Drive Sales: Increase conversions on Maramani’s eCommerce platform.

Our Approach: Strategic and Conversion-Focused Solutions

Customized Marketing Strategies

  • Developed tailored go-to-market plans for key countries, including Nigeria and Rwanda, to align with local preferences and behaviors.

Digital Campaigns to Maximize Reach and Engagement

  • Social Media & Google Ads: Designed high-conversion ad campaigns that increased website traffic and sales.
  • Enhanced Content Strategy: Curated engaging content for Maramani’s social media platforms to foster interaction and connection with their audience.

SEO Optimization for Long-Term Visibility

  • Conducted extensive on-page and off-page SEO, including regular blog posts on topics like home design ideas.

Results: Transformational Outcomes

Key Achievements

  1. Top Search Rankings: Maramani now ranks #1 for high-value keywords, including “house plans” and “readymade house plans,” solidifying its online authority.
  2. Traffic Growth: Organic website traffic surged by 300%, significantly boosting visibility and potential sales.
  3. Increased Engagement: Enhanced content strategies resulted in stronger audience interaction and engagement on social media.

Conclusion: Pioneering Digital Success for Maramani
Through strategic media buying, social media marketing, and SEO, Charleson Africa helped Maramani dominate its niche and achieve exceptional growth. By leveraging innovative approaches, we not only increased brand awareness but also laid the foundation for sustained eCommerce success.

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