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Get your message infront of the right audience.

CHARLESON® is Africa’s top media buying agency. We purchase ads across a mix of media, with traditional and digital media working together to help drive the best results for you.

It’s not enough to have compelling copy and visuals, your ads must be placed in the right locations and at the right times and frequencies so that the right audiences see the ad.

What We Can Do For You

  • We help you develop a marketing strategy that meets your business and marketing objectives. Every member of our marketing team is well-versed in a client’s strategy and media routes which help us achieve better results for our clients.
  • We ensure that all advertising and promotional campaigns reach the highest number of people in your target audience at the lowest possible cost.
  • We oversee your overall media buying process with an understanding of your marketing goals and your target audience preferences.
  • We purchase competitive ad spaces, thereby generating enormous returns for our clients. CHARLESON experience buying ads in traditional advertising spaces, including TV, radio, print, billboards, and digital media inc, including Google ad network and social media.

Our Media Buying Process

  1. Consultation: We begin by listening intently to your goals and aspirations. Your success is our priority, and understanding your vision is the first step to achieving it.
  2. Research: Our experts dive deep into market trends, audience behavior, and competitor analysis. This research forms the foundation of your tailored media buying strategy.
  3. Strategy Development: Armed with insights, we craft a strategy that’s designed to deliver exceptional results. Our strategies encompass a wide range of media channels, ensuring your message reaches the right people at the right time.
  4. Execution: We put the plan into action, negotiating the best deals and placements to maximize your budget. From TV and radio to digital and print, we leave no stone unturned in our quest to elevate your brand.
  5. Monitoring and Optimization: We constantly monitor the performance of your campaigns, making real-time adjustments to optimize results. Our commitment to success knows no bounds.
  6. Reporting: Transparency is key. You’ll receive comprehensive reports detailing the impact of our media buying efforts, so you can see the tangible results for yourself.

Our Work

We have supported top companies buy media across Africa.

Enough talk, lets tackle your challenge!