Client: Doshi Group
Doshi Group: Powering Awareness and eCommerce Growth
Introduction: Ninety Years of Excellence
For 90 years, Doshi Group has been a leader in manufacturing and trading steel, electrical, water, hardware, and telecom solutions. Partnering with Charleson Africa, Doshi Group launched a strategic campaign to amplify brand awareness and drive eCommerce growth on their platform, www.eyby.com.
The Challenge: Expanding Digital Presence
Doshi Group sought to leverage digital platforms to enhance visibility and boost sales for their diverse product offerings. They entrusted Charleson Africa to deliver impactful results.
Campaign Objectives
- Boost Awareness: Position Doshi Group as a trusted leader in their industry across Africa.
- Drive eCommerce Sales: Increase customer engagement and sales on their platform, www.eyby.com.
Our Approach: Multi-Channel Marketing Excellence
Integrated Media Buying Strategies
- Designed targeted campaigns across billboards, social media, and YouTube to ensure maximum reach and brand recall.
Social Media Marketing for Customer Engagement
- Curated engaging posts and advertisements that highlighted Doshi’s product offerings, fostering deeper connections with their audience.
YouTube Ads for Visual Storytelling
- Created impactful video ads to demonstrate the strength and reliability of Doshi’s solutions, capturing the attention of prospective buyers.
Results: Driving Awareness and Sales
Key Achievements
- Increased Visibility: High-impact campaigns significantly raised awareness of Doshi’s offerings across key markets.
- Enhanced Engagement: Social media and YouTube ads created memorable customer interactions, leading to stronger audience connections.
- eCommerce Growth: Improved traffic and sales conversions on www.eyby.com, solidifying Doshi Group’s online presence.
Conclusion: Elevating Doshi Group’s Legacy Through Digital Innovation
By integrating diverse marketing strategies, Charleson Africa helped Doshi Group cement its position as an industry leader and achieve remarkable eCommerce growth. Our tailored campaigns continue to enhance their legacy of excellence.
Take your brand to the next level with Charleson Africa – Let’s build success together!
