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Your site’s rankings on Google’s Search Engine Results Pages determine how much organic traffic you get on your site. Remarkably, having your organic pages rank high in Google’s organic search listings for essential keywords is incredibly valuable. Notably, to get more traffic, there are several tactics you can implement across your site. These range from the very easy to the more time-consuming, depending on your experience. Let’s get started!

1. Optimize your site for keywords

Keywords are an essential part of SEO. You need to invest significantly in keyword optimization to boost your organic search rankings. First, you need to conduct keyword research. You can use several tools to conduct this research to find the right keywords for your site so that you can rank higher. Optimizing for keywords can be quite challenging. If you’re new to SEO, the process may still feel a bit complex; this is where Charleson comes in. We aid your organization by formulating effective SEO strategies. These strategies allow you to expose your brand to organic audiences through search engines, ultimately ranking higher on search pages.

2. Invest in quality copywriting

When users visit your page, they read the copy on your page. This is where they find information about your business. For this reason, you need to invest in quality copywriting. You want to keep your audience engaged with the content on your site, so they are not tempted to leave without learning more about your business. When you have interesting content, you encourage leads to learn more about your business while keeping them on your site longer, which helps increase your ranking.

3. Use content marketing

Content marketing is one of the best techniques for increasing your website’s ranking in the organic search results. Content marketing is when you provide your audience with valuable information that helps them learn. This can be in the form of blogs, social media posts, videos, and infographics, to mention a few. 

What’s more, content marketing is a great way to drive in new traffic. People are always seeking out information about different topics, and this can be an excellent opportunity for you to bring in new leads for your business. When you use content to bring in leads, you increase your organic search results ranking, and Google will start to build your site as an authority site. 

4. Page Speed

Page speed is essential to the user experience. If your pages take forever to load, that affects your ranking. This is because it doesn’t offer a great user experience, and if you have a faster page speed, it ultimately means a lower bounce rate, as people prefer quick loading pages. Moreover, you can check out the core web vitals data in the enhancements section of your Google Search Console and look at the recommendations given there and implement them. 

5. Implement backlinks

Backlinks are beneficial for demonstrating your authority to Google, as every time your content is linked to another reputable site, it acts as a vote of confidence to Google. It’s much better to gain quality backlinks over quantity backlinks. Google prioritizes sites with many incoming links, especially from other trustworthy sites. Encourage clients, friends, family members, partners, suppliers, industry experts, and bloggers to link to your site. The more incoming links you have, the higher your site will rank because the more authoritative you become.

Final Thoughts

Taking care of your audience will make them want to consume your content for a long time and let you sit on top of SERPs. Remember, you can’t rank for a keyword by including it in your content 10-15 times. It would help if you had a complete strategy to climb on top of SERPs, maximize organic traffic, boost profit and sales, etc. Using the tips above can back your SEO campaign and increase your chances of getting more visibility in 2022. 

Need an SEO strategy? Contact us! We are the #1 search engine optimization company in Africa, and we guarantee results in 3 months only!

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