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If you want to increase social media engagement, you’ve got to share relevant, useful, and valuable content to start a conversation, increase trust and loyalty, and build a community. 

The goal is to cultivate relationships with prospects, customers, fans, and audiences through content rather than hard-selling and pushing your products or services. 

This one’s for you if you’re having trouble coming up with content that will draw in an audience and keep them interested.

Keep reading to learn about six types of content that drive engagement. Let’s begin.

1. Q&As

A question-and-answer session on your social media profiles can do wonders for increasing engagement, and there are several ways to incorporate this into your strategy. 

Q&A sessions will assist you in developing trust with prospects, educating them about your brand, networking with others, demonstrating your knowledge, and engaging in an active conversation with customers to build a relationship. 

2. Videos

A good video conveys your message concisely and memorably. It’s not just the moving image, but also the words you say or display. 

You can make a video of an office tour, a music video, a how-to video, or anything else that comes to mind as informative and interesting to your audience. 

Keep it to 2-3 minutes to encourage people to watch the entire thing and comment on it.

3. Opinion Posts

These could also be referred to as rants. They are more powerful and expressive than regular blogs or articles. The louder your presentation, the more likely it will be read and shared. 

It’s a first-person perspective on a current hot topic or major issue relevant to your industry and niche so when you address popular topics, you improve your search ranking and shareability. 

However, they shouldn’t be done regularly; proceed with caution. Be civil; don’t devolve into an attack. Be clear that this is your point of view, your position, and your opinion, and be humble.

4. Guides

Guides are epic blog posts that go above and beyond the length, style, and approach of your typical post. 

The idea must be something your target audience wants, the content must be well-written, and the design must be appealing to your target audience. If you offer them guides in exchange for contact information, they can help you acquire email addresses. 

5. Memes

Memes are ideal for social media platforms and do not necessitate any graphic design skills. They may appear unprofessional as blog content, but they will be noticed. 

When you have a funny idea or are in a good mood, simply meme it. They are adaptable to any niche. 

However, memes should not be used excessively because they can devalue your brand or dilute your message.

6. Infographics

Infographics are the visual presentation of information/data. This method of delivering content is consistently more shared and viewed than most other types of content. 

Infographics are a powerful way to convey information in an easy-to-understand visual format. They are capable of communicating an idea or concept, working especially well for data, research, statistics, and the findings of analytical studies.

If you want to succeed at content marketing and engage your audience, your content has to stand out. Varying your content type can also have a significant impact on your audience, and if you track metrics, you’ll quickly see what works best. 

Regardless of its format, your content speaks to an audience, and that audience listens, shares learns, and converts. 

All of the most engaging content has at least one thing in common. It is based on originality. Be daring, one-of-a-kind, and different to stand out in a sea of the same old content.

As always, you know who to call for any digital marketing services in Nairobi. Be it Web DevelopmentSEO, Social Media ManagementeCommerce Development, etc. we’ve got your back.

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