You’ve likely heard the term “digital marketing” and wondered what it meant. Even if you already run a business, you may be aware of the growing importance of digital in attracting clients, but you may need to learn how to implement a plan to achieve your objectives. This article will delve deeper into this rapidly changing sector and understand how digital marketing alters how companies market and sell their goods and services to customers.
An organization’s strategic objectives directly affect the requirement for a digital strategy. Additionally, it depends on the stage an organization or brand is in, such as whether it is just getting started or whether there is fierce rivalry from influential organizations that make it challenging for small enterprises to compete.
The role of digital marketing in an Organization
It’s time to get started once you’ve decided which methods are best for your business and how they’ll work with the rest of your marketing initiatives. Choosing the tools you’ll employ to carry out your online marketing strategy successfully is the first stage in this process. Notably, this should be simple given the variety of digital platforms available, including social media participation and mobile apps.
You can only use a platform, even though the number of options keeps expanding as more companies join the bandwagon. It would help if you ascertained where and how your clients interact with the various venues while they are online.
Understanding the demographics of your customers is the only way to do this. Which age range? Gender? What degree of income? Once you are aware of who your target market is, you can actively engage them where you anticipate they will be.
Educating the Market
Every time a customer interacts with your brand, you must deliver genuine value to establish a competitive advantage. You might provide excellent discounts on your goods or services, but more is needed to guarantee that customers will return.
The best method to win over customers is through education, so do all in your power to inform your intended audience. This can entail holding free webinars on how to use your goods or services efficiently, blogging, or offering tips.
Don’t worry about how much it costs to share this information; the long-term benefits to your brand will far outweigh any short-term investments you make now.
Developing Relationships Online
After educating your market, it’s time to develop a personal relationship with them. Although it may be a step in the process, this does not indicate that you should sell them your goods or services directly. Only focusing on sales will get you so far; loyal clients are more likely to believe your company is meeting their needs.
As a result, you must ensure that each interaction with your target market is genuine. If you work in retail, give them your sincere comments about the goods you sell there and solicit their suggestions on how you may make your selection better or more comprehensive so they can acquire all they need from you.
Dealing with criticism
Running a business in the internet sphere will draw criticism, particularly if connecting with your core clientele is one of your primary goals. This can take the form of critical remarks on your blog or Facebook page or claims about your company’s operations on customer review websites.
Whatever the source of the criticism, there are appropriate and inappropriate ways to respond. No matter where they may be in the sales funnel, the critical thing to remember is that everyone is a potential customer.
Many people will strive to defend their position when encountering criticism online rather than paying attention to what the other side has to say.
Spreading the Word
Your eCommerce firm primarily operates to raise brand exposure and earn revenue, correct? After all, this is the purpose of digital marketing. As a result, it’s critical to ensure that others mention you online. Notably, this might range from getting kudos from your consumers on online marketplaces like ebay, Amazon, Jumia and Kilimall to getting attention on social media platforms.
However, getting started with social networking is more complex. You should know how many channels to watch (hint: at least the most popular ones).
Many people mistakenly believe that digital marketing is solely a technological endeavor that can be controlled by an algorithm or automated emails like those seen in autoresponders.
While technology may be the foundation of today’s digital marketing environment, this creates a catch-22 situation. If you want to take advantage of all that rich and highly relevant data we discussed earlier, you need to start with the customers who are most likely to be interested in your brand and your goods or services.
Notably, this is the main application of the concept of inbound marketing. Given how heavily digital marketing relies on algorithms, many marketers believe they can’t compete pretty unless they find a way to manipulate the system.
It’s also important to remember that digital marketing encompasses more than just conveying messages to your customers; many of today’s most influential marketers use their social media presence to have authentic, engaging conversations with others.
In addition, always have the right calls to action to ensure that your efforts lead to conversations.
Most companies or people are adopting digital marketing strategies. Being the leading digital marketing agency in Kenya, we understand the strategy to apply to any brand to ensure it is visible. Contact us to book your consultation. We offer comprehensive services from Social Media Marketing, SEO, Media Buying and Advertising, Branding and Identity, PR and Events, Website Development, and Brand Strategies.
Frequently Asked Questions
Which are the top advertising agencies in Kenya?
When looking for an advertising agency, you will want to work with the best agency. One of the best advertising agencies in Kenya is Charleson, a 360 marketing agency. This means it does social media advertising, running ads, and traditional marketing to PR & Events. They are all around; hence, you don’t have to worry about the creative part, graphic design, or running ads; you get all that in one agency.