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The 3 Types of SEO and How They Transform Your Google Ranking

Did you know that we have 3 types of search engine optimization strategies that are equally important? When the 3 are well implemented on a site, the site’s visibility increases. When people search for products or services related to your business on Google and other search engines, your products appear on the first page. SEO is important in digital marketing because millions of people conduct searches to find information on products and services. Search is often the main source of digital traffic for brands. Hence, your site should always appear on the first page.  Remember, SEO plays a huge role in ranking your site, hence it should be your number one priority as a firm. There are three kinds of SEO, it is essential that you understand them.

  • On-Page SEO 

This involves optimizing anything that is on your web pages i.e., blogs, product copy

  • Off-Page SEO

This is anything that happens away from your website that helps with your SEO strategy i.e., backlinks.

  • Technical SEO

This is anything technical that improves search rankings i.e., fixing broken links.

Let us have an in-depth look at the three SEOs;


On-Page SEO involves the optimization of web pages to rank higher. On-page involves optimizing content and the HTML source code of a page. For instance, ensure that your content has relevant keywords before uploading it to your site. You can use Uber Suggest, Semrush, or keywords everywhere to acquire keywords.  Also, the content should be relevant and of high quality with eye-catching headlines and well-labeled images. Your website should have a high level of expertise. 

Tip: Google always looks for keywords on your website to match the search queries it runs so you need to base your ideas on keyword research. This means you need to find out what people are looking for in your professional field. By staying relevant and optimizing your content to fit the keyword research, you automatically rank higher.

On-Page SEO Ranking Factors;

  • Post Title
  • Header Tags
  • Content Quality with Keywords
  • Engaging Images
  • Image Attributes 


Here, the actions you take to optimize are off-site for instance, backlinking. This is where external websites with good Page Authority and are relevant to your business put a link on their site which leads back to you. Off-page SEO can make a huge difference in traffic and search engine rankings. The Google algorithm uses your entire web presence to rank pages. Through this process Google transfers some of its Page Authority to your website, hence raising your rank. 

Types of Off-Page SEO;

  • Guest Blogging
  • Social Media Marketing
  • Brand Building

Off-Page SEO Ranking Factors;

  • Backlinks
  • Social Media
  • Brand Mentions
  • Influencer Marketing


It is a type of SEO that includes indexing your website in a way that it is easier for Google’s web spiders to crawl and index your site. You need to ensure that your website meets the technical requirements of modern search engines to increase the ranking of its pages. Google and other search engines want to present their users with the best possible results for their questions. Therefore, Google’s robots crawl and evaluate web pages on a multitude of factors. 

Technical SEO Ranking Factors;

  • Trustworthy and Secure Site
  • Mobile Friendliness
  • Fast Site Speed
  • Great Site-wide UX
  • No broken links

It is important to note that SEO is more intricate than what you see/know about it. There is so much that goes into optimization. You need to integrate all three SEOs so you can see positive results. 

If you need help raising your rankings, call us for more information.

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