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When we talk about “Engagement” in this context we are not talking about popping the big question😄😄: we’re talking about growing your interactions and audience on various social media platforms i.e.; Facebook and Instagram. Post Engagement is essential because it helps increase your reach. Additionally, it helps boost your news feed placement based on the Facebook and Instagram algorithms. These two algorithms help both platforms decide which content should be prioritized and which one shouldn’t. The aim is to ensure your followers are continuously engaged.

Post Engagement can be in the form of;

  • Reactions i.e. Likes, Comments, and Shares

How To Increase Post Engagement In 2022

1. Teach and Entertain

Educate and Teach for Engagements

Your audience is looking to be entertained. Nobody wants to come on Facebook or Instagram to listen to a sales pitch. Look for fun creative ways to pass information to your audience. For example; if you are looking to promote a new product or pass any information related to your brand, you could create and use an Instagram reel. Instagram reels are short, entertaining videos that allow you to creatively express yourself while bringing your brand to life. The video will educate your audience and entertain them as well. You can use similar videos on the Facebook platform.

2. Know your audience

The wants and needs of your audience are very important. You need to tailor all your posts to suit what your audience wants. This will help you create a purposeful connection with them. Facebook Page Insights and Instagram Page Insights provide information about your page’s performance. You are able to see how your audience responds to your posts. With this information, you can thoughtfully curate posts that you know your audience will like.

3. Polls and Quizzes

Polls and quizes

Polls and quizzes easily grab the attention of your audience. They are great for engagement because they require minimal effort and are also influencing tools. You find that most people rely on recommendations to purchase a product or request a service. These polls and quizzes often show what the majority prefers. Notably, most people are likely to make purchase decisions based on what the majority prefers.

4. Respond to your audience

Make sure you have a team monitoring all social media platforms. Notably, this team should ensure that every comment made is addressed. This will create a mutually beneficial relationship for both parties. Quick response time is a great advantage and not giving any response or taking too long to respond is a great disadvantage.

5. Use Facebook and Instagram Stories

Facebook stories for engagement

Facebook and Instagram stories appear at the very top. Hence ensure your content is eye-catching. Remarkably, this is another quick way of sharing your content with your followers. Stories are also a short, fun, and creative way to express yourself and bring your brand to life.

6. Run Giveaways!

People love free products and services! Giveaways are a fun way to get people ecstatic to engage your brand. When run correctly, giveaways are a great way to earn a huge following and create awareness for your brand. This will help you build a strong online community.


Post engagement is one of the best ways to maximize your reach and increase your brand awareness. For this to work, it is important to maintain your online presence and connect with your audience. Also, ensure to create interactive content that will prompt your audience to engage with your content.

Now that you have these tips, you are ready to work on Post Engagement for your brand. If you’re intent on getting more ideas, check out our post on “How To Manage Social Media Like a Boss”.

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