Every business has several competitors, and to outshine them, you need to build a brand for your company. Well, not just any brand but an authentic one. You need people to trust your company and identify with your colors, like Safaricom, Omo, Blue band, and of course Charleson. This article will show you ways of building an authentic brand.
The Importance of Authenticity
The authenticity of your brand might influence or hinder your client’s purchasing choices. 90% of consumers who participated in a poll of more than 1,500 said authenticity is crucial when choosing which companies to support.Authenticity-driven brand creation and data-driven brand building assist in developing a solid brand. Establish your brand plan using facts, then look for ways to make it feel genuine. Click To Tweet
5 Ways to Make Your Brand More Authentic
Here are five actionable strategies to solidify your brand’s authenticity.
Add social proof
You’ve probably seen us advise leveraging social proof in your marketing before.
It’s one of the best methods for fostering brand trust. Social proof is proof that other consumers favor your brand. Consider case studies, customer social media posts, and reviews.
Customers are, after all, more likely to believe someone on their level than a new company. Social proof adds a personal element to your marketing that lowers distrust barriers.
Wherever you can, include social evidence in your marketing to boost authenticity. Websites, landing pages, social media postings — everywhere you have room to promote yourself – all qualify.
Consider innovative ways to use social proof, such as the usage of customer tweets to create a comprehensive testimonial or a video of someone using your products.
Share your story
What distinguishes your brand from your business is its story. Whether it’s something straightforward like making people happier or something ambitious like preserving the environment, strong companies have a purpose. To gain your customers’ trust, explain the history of your brand and the motivations behind your actions.
Brands frequently share their origin story on their “About Us” page. Look at how Charleson shares their story.
Trade Coffee attempts to sell freshly roasted coffee from local roasters, and its homepage demonstrates how these ideals impact customers. If you need a solid brand story, consider connecting your objective to the advantages your product offers clients.
Are you looking for more inspiration for your brand story? Try creating a solid value proposition first, then tying that value proposition back to your brand’s history. You can also hire a creative agency to help you probably tell your story in a captivating way.
Use real images
Although stock photographs on a website are frequently preferable to no images, they must accurately represent your brand or product to customers. They cannot compete with real-world images.
In marketing, include images of your team members, your product, and your clients. Hire a photographer or an advertising agency to take expert photos if you have the money. Do you need more money? Choose the team member who has the best phone camera, pose a worker or item against a white background, and press the shutter.
We’ve already discussed making your brand’s look, feel, and messaging more authentic. But when you engage with your audience, you also develop your image. Your brand’s reputation is influenced by how you communicate with your audience.
Being open and honest with your customers is essential to creating a genuine brand. Any healthy connection, including your one with your customers, depends on open communication.
Brands breaching this guideline are more frequently reported than those doing so. When a brand makes a mistake, they are slow to address it. Or, much worse, they say absolutely nothing about it. Every company makes errors. Keep your consumers informed and extend an apology when you make any mistake.
Listen as much as you speak
When you market your brand, it’s easy to keep talking about yourself. Listening to what your customers say about your brand is much more complicated but critical.
Take the time to be quiet and listen to your audience. You can adapt many audience research methods, like surveys and social listening, for customer feedback. Pay attention to what your customers say about your product and address concerns where you can.
You also have plenty of ways to make it fun and easy for customers to share their feedback.
You can always consult Charleson, the leading digital marketing agency to help you build your brand.