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Facebook is a social giant that has grown to more than 2.7 billion active users. These users make up 68% of adults who use the internet, resulting in great opportunities for businesses. Facebook’s advertising model functions on the “pay-per-click” model which has become the biggest system for internet advertising. Currently, a ton of businesses are embracing paid advertising regardless of its complexities. We shall help you comprehend the benefits of Facebook ads.

1. Facebook ads drive engagement

Facebook ads increase engagement with your business on your platform which leads to an increase in followers and sales. When you publish posts, users can engage with the posts by either liking, sharing, or commenting on them. Once they’ve engaged with your business, not only are they aware of your organization, but they’re also interested in your products and services. Ultimately, this is a good way to start moving potential customers down the sales funnel.

2. Most targeted form of advertising

Facebook ads are able to reach your exact audience. If you know your customers i.e., their interests, their behaviors, their age, etc, you can use the ads to engage them. What’s more, Facebook will automatically show your ads to people who are most likely to find them relevant as opposed to showing them to everyone; even those not interested. Hence, increasing your conversion rates. Notably, to run successive ads, let the best marketing agency in Nairobi handle your campaigns.

3. Facebook ads are the cheapest form of advertising

They are one of the most affordable forms of advertising. You can set your budget like a lot of pay-per-click styles advertising platforms and easily run your low costs ads. Additionally, they are freely available to all businesses and the ads manager tool is free as well. The only cost you incur is with supplying a budget and running ads that aren’t pricey. You can spend $5 and reach 1000 people.

4. Increase web traffic

These ads will increase your website traffic. You can run a website click campaign to target your audience and send them to your website. The more people see your site, the more potential customers you will have. What’s more, the number of visitors you get on your website becomes the number of opportunities your business has at giving an impression, generating qualified leads, sharing your brand, and building relationships.

5. Facebook ads increase revenue, sales, and leads

Facebook ads increase your revenue & sales and generate leads as a result of driving immense traffic to your website. The unfortunate part is that sales do not go up instantly. It takes time and lots of experience. For this reason, it is essential to bring in specialists to help you effectively and strategically employ Facebook ads. 


Facebook marketing provides an easy, cost-effective way to reach your target audience. Hence, it is important to get on this bandwagon and start investing in a professional Facebook ad campaign today!

If you would like to invest in Facebook ads, contact us the top rated creative agency in Nairobi today and let us discuss and address all your needs! Start enjoying the benefits of Facebook ads. We also help companies in other forms of Media Buying, our aim is to ensure you get return on investment.

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