Google ads are one of the best ways to advertise your product or service online. With well-placed ads, you will get a return on investment. This article will take you through display ads and Google display networks. If you still need to learn how to use Google Search Ads, click here. You also need a creative agency to help you develop a compelling message to display to people.
1. Display ads – generate brand awareness.
Display advertisements are image-based and allow you to target people interested in your items but aren’t actively seeking them. In contrast, search ads are text-based and help you target specific keywords.
When you browse your favorite websites, advertising campaigns are frequently visible. However, they might also appear in films, apps, or your Gmail account. One of the best practices is to ensure you reach out to potential customers early in the purchasing process to raise brand awareness.
You can use display ads to introduce your company to niche target markets that are likely to be interested in what you have to offer. You can reach more individuals by doing so than by relying solely on search ads.
Google leverages the Google Display Network to display your Display advertising to relevant users.
2. Google Display Network
Google leverages the Google Display Network to display your Display advertising to relevant users. Your Google Ads may display on a network of more than 2 million websites, applications, and videos. Based on the characteristics of your target market, such as their age, gender, or hobbies, you can choose where or when you want your advertisements to be displayed. You may connect with more than 90% of internet users worldwide with Google Display Network.
Best practices of Google Display ads
Google display ads help you to create awareness of your products as you reach a large audience.
1. Give responsive display ads top priority.
Three different display ads are available: responsive, Gmail, and uploaded image ads. While all three ad forms are helpful and can support various marketing strategies, responsive display advertisements have the most significant reach, according to Google. We advise allocating extra funding to them. Responsive display ads are automatically adjusted in appearance, size, and format to fit all the available placements on the Google Display Network.
Upload your assets, such as pictures, headlines, descriptions, your logo, or videos, and Google will choose the most effective way to combine them to create your ads.
2. Separate New Users from Remarketing Audiences
Remarketing is made possible by displaying adverts, and it’s a terrific approach to remind website visitors about your offerings. However, be careful to exclude anyone who has already visited your online store or viewed one of your YouTube videos from your new audiences. They will likely require a different type of marketing than those who have never heard of you because they are already familiar with your brand.
3. Attract people similar to your high-value visitors
You can increase your top-of-the-funnel audiences by using the remarketing audiences you created from earlier visitors. You can leverage your valuable visitors to locate individuals who are similar to those who are your potential clients. To do this effectively, use an option called “Similar Audience.” Notably, this will allow you to get ahead of potential clients with behaviors similar to those from your remarketing campaign.
Media buying is a great way to invest in your brand. You will definitely get ROI. Let Charleson help you get in front of the right audience.
Also read: Most essentials social media trends in 2023