So much has changed in SEO in the last few years. However, the importance of high-quality, natural backlinks is unaffected. In this blog post, we are going to be sharing with you some of the key tools we can vouch for as SEO professionals that can help you find and monitor inbound links for your website.
Before we dive in, if you are still uncertain on what SEO actually is, you should pause right here, and go read this blog post first. SEO, what it is, and how it works.
Backlink quantity was important in the old SEO days, but now it’s all about quality and relevance.
One of the keys to running a profitable online company is to keep track of your website’s – and your competitors’ – backlinks.
You must be familiar with your competitor’s SEO strategy, including traffic sources, keywords, and referring domains.
There are many premium resources for seasoned professionals, such as SEMrush and Majesty.
However, for beginners, these analysis tools provide everything you need at a lower cost. If you’re a newbie SEO with a small budget, try these backlink monitoring tools.
1. SE Ranking
SE Ranking is one of my favorite backlink checkers because it uses Google Webmaster Tools data to check incoming links to your website.
It’s a paid tool that includes a website audit, rank tracking, keyword analysis, and competitor rank tracking (starting at $9 per month).
2. Sitecheker
Sitechecker is an excellent backlink tracker for SEO and marketing managers to monitor and evaluate their website’s backlink profile.
The tool allows you to keep track of all your backlinks, receive notifications when any of them are lost, and resurrect them.
Analyze your link-building strategy and do your best to improve its performance with its simple reports.
See the anchors are most often used by other websites to connect to yours.
Determine which landing pages with the most links and how these links impact your website traffic.
3. RankActive
RankActive is a relatively new tool on the market that allows you to discover backlinks in real time.
The tool has a large in-house backlinks database, and graphs and tables can show you which links are beneficial to your SEO and which ones aren’t.
Not only does the tool include a complete list of backlinks with accurate metrics for each, but it also displays all lost and acquired links.
4. Ahrefs
One of the best SEO tools for monitoring website inbound links is Ahrefs.
It comes with a free version that allows you to monitor 10 backlinks and 2 domains per request.
Paid models start at $99 per month for a full backlink profile review, including dofollow/nofollow, anchor text, image backlinks, and more.
It will be a lifesaver if you do receive a Google penalty, as it will show you the exact percentage of anchor text on your blog.
Apart from conventional HTML, Ahrefs’ crawler is the only one that can detect backlinks in JavaScript.
It also crawls 4.1 million pages per minute, allowing you to quickly spot fresh, broken, and missing backlinks.
5. Coupler.io
Coupler.io is a unique method for keeping track of your inbound links.
It isn’t a backlink monitoring tool per se, but it does enable you to integrate all of your ties from all of your business units. Small businesses and freelancers will benefit greatly from this method.
The best feature is the ability to store and arrange all of your data in one location for later analysis.
You can use Coupler.io to directly import links into Google Sheets or set up a schedule to automate the data transfer.
You can also use bar graphs, pie charts, and Venn diagrams to visualize your results.
6. OpenLinkProfiler
OpenLinkProfiler is a fantastic tool that can generate reports of up to 200,000 connections.
It has a broad and up-to-date link database and displays which links have been active in the last 90 days.
Up to 100 backlinks can be exported in.csv format in the free edition. You can upgrade to the paid version if you want to export further.
The tool also displays the nature of the linking website as well as the link’s category.
You’ll gain a general understanding of backlink effect, anchor page, link date, and other factors. This data will assist you in gaining a better understanding of the connections that lead to your website.
7. RankSignals
Another free app, RankSignals, can help you find competitor backlinks and traffic sources so you can improve your link-building strategy.
You can get a lot of dofollow and nofollow connections, as well as a lot of different domains, by using this method.
Other parameters such as PageRank, Alexa Rank, social signals, and unique backlinks are displayed in addition to the site’s PR and link anchor text.
You’ll be able to see all of the negative, spammy links and choose whether or not to disavow them.
8. BuzzSumo
BuzzSumo is a common backlink checker that allows you to monitor your website’s and competitors’ inbound links.
You can use the tool to monitor not only keywords and domain names, but also the top-ranking pages and who is linking to them.
9. Monitor Backlinks
Monitor Backlinks is a common and relatively new SEO tool for tracking link profiles.
Without registering, you can look at up to ten results.
The paid tool starts at $25 if you want to get more results.
The tool gives you a domain summary, SEO metrics, keyword rankings, anchor text reports, and the ability to disavow bad links.
Monitor Backlinks performs a thorough review of each link and domain, easily reporting findings to Google Webmaster Tools so that disavowed links can be removed if necessary.
You can also keep track of any mentions of your brand that you come across on the internet.
10. Mention
Link reclamation is the process of tracking down people who have listed you but haven’t linked to you.
If you’ve located them, you can contact them and request that they provide a connection to your website.
Step 1: Keep an eye on brand mentions. Add keywords relevant to your brand or products to create notifications.
Step 2: Set up regular email reminders or updates. Check your mentions on a regular basis or when they occur.
Checking for ties is the third step. Find articles that listed you but did not relate to you from all of your mentions. These are the chances you’re looking for.
Now that you understand what inbound links are, how it works, and the benefits it has to your business, you can start making changes to your site or hire a successful SEO company like Charleson Group to do it for you.
