You have to be actively involved in making sure that the design and usability of your website go hand in hand with current standards and best practices. Your website is your greatest asset so you need to ensure that it is in top-notch shape. If you’re not sure whether your website is working for your business or against you, below are some key questions for how to tell;

1. Is your website mobile-friendly?

While the distribution of website traffic for individual websites will vary, half of your visitors will be viewing your website on their phone screens. Having a mobile-friendly website is vital in ensuring your visitors have a good experience while on your site. Not having one will drive away a huge portion of your traffic and it may even lower your search engine rankings in the process. Here are some basics on what you can do to make your website mobile-friendly;

• Make your website responsive
• Make information easy to find
• Make website speed a priority
• Keep your web design simple
• Use large font sizes

2. Does everything on your website work?

Everything on your website should work appropriately and accordingly. Technical errors are unacceptable and may end up costing you greatly in terms of revenue and lead generation. Remember to constantly check your website to ensure everything is working properly. In addition to this, get rid of broken links and any errors on the site. You can hire a professional to build and maintain your website.  

3. Is your website easy to use?

Your navigation menus should be easy to find & use, and the overall layout of your website should be clean. Stay away from cumbersome flash animations or other heavy scripts that take too long to execute, as they will make the page load slow. Moreover, try to make the design visually appealing as well and strive for a good balance of images and text to keep things light and easy on the eyes.

4. Does your website have the right kind of content?

Your website needs to have the right kind of content to be able to drive traffic to it. It is advisable to create a content marketing strategy first before developing and designing your website. Let Charleson, the best creative agency in Nairobi, handle your content strategy. Moreover, the content on your website is the most important factor as it influences your site visitors’ conversions. Ultimately the right kind of content will add value to your website, help you gain a broader following, and help you rise in rankings. It is advisable to ensure that you use appropriate keywords on your site or hire our firm to optimize your site.

5. Is your website integrated with other key elements of your digital marketing strategy?

If you are running a promotion on Facebook, does your website know about it? Do you have a clear and concise connection with your other marketing arms such as your email list, ads, and social media accounts? Your website should demonstrate cohesiveness with all the other elements of your digital marketing strategy. 

Conclusion

In the competitive world of modern business;

• Your website should be effective
• Your website should work for your brand and not against it
• Your website should create the right impression on your target audience
• Your website should enhance your brand value & convert customers. 

Is your website working for your business? Do you need a website for your business or organization? Contact us today!