We develop brand experiences that make people aware of your company, boosting engagement and awareness. By planning one major event or a string of memorable activities, we can capture the soul of your brand and give it the attention it deserves in your marketing campaign tactics.
Boost customer engagement and awareness.
We concentrate on brand engagement, which aims to create a lasting relationship between the brand and the customer, and activation based on direct-response marketing.
Top businesses trust CHARLESON® 
Product Launches
CHARLESON® works with you to construct a launch event that will attract your target audience and garner viral interest and reviews, whether you need rapid traction or generate talk and build suspense over time for your product.
We have executed hundreds of outstanding and successful product launch events for some of our esteemed clients from various industries, earning us a reputation as the top product launch event organizer nationally. Instead of bragging about our expertise in this area, we’ll let our client testimonials do the talking.
Brand Activations
Imagine pop-up shops with interactive elements, live product demonstrations with a twist, or virtual reality experiences that transport consumers into the heart of your brand story. Brand activations are all about creating a deeper connection with your target audience and fostering brand loyalty.
We handle everything, from brainstorming creative concepts to securing permits and managing logistics, our team of experts takes care of every detail. Experiential storytelling, we weave your brand story into the activation, creating a lasting impression that traditional advertising can’t match.
Roadshow Activations
Elevate your experiential marketing with CHARLESON’S Roadshow Activations as a Service. We bring your brand directly to your target audience, creating impactful moments across multiple locations. Interactive product demos in a custom-designed mobile experience. Pop-up shops that transform into vibrant brand communities as they travel.
Roadshow Activations are perfect for:
- New product launches: Generate buzz and excitement for your latest offering.
- Brand awareness campaigns: Reach a wider audience and leave a lasting impression.
- Targeted outreach: Connect with specific demographics in key markets.
EXPO
Expos are a great way to showcase your brand, but how do you make sure you’re not lost in a sea of brochures and banners? We transform your expo presence from a static display into an engaging experience.
Interactive product demonstrations that stop attendees in their tracks. Playful gamified activations that drive engagement and generate leads. Let our team of experts craft an expo activation that ignites excitement, sparks conversation, and drives results.
Conferences
We offer conference management services for intimate executive meetings and large-scale international summits. Planning a conference from conception to execution can consume a significant amount of your staff away from the day-to-day work since it is a job. We collaborate effectively to provide industry- and trade-based conferences and gatherings that offer venues for networking and comparison of market trends and norms.
Galas
CHARLESON ensures that your Gala event’s styling, lighting, sets, and props are top-notch. We make sure that the event has speakers, ceremonies, and entertainment without making it into a bore fest. We know how important it is to design an event experience that accurately represents your business, attendees, nominations, and winners.
Our goal is to create only faultless, memorable Gala events with a well-thought-out approach that ensures success.
Our Work
We have supported top companies creating lasting customer connections across Africa.
Let’s Clear the Air…
Your FAQs, Exposed.
What is experiential marketing, and how can it benefit my business?
Experiential marketing focuses on creating engaging, memorable experiences that directly involve your customers with your brand. By organizing impactful events or activities, experiential marketing helps you build a deeper connection with your audience, fostering loyalty and increasing brand awareness. Unlike traditional advertising, which can be passive, experiential marketing actively involves participants, creating a lasting impression and making your brand stand out in a crowded market.
How does CHARLESON® enhance brand engagement?
CHARLESON® enhances brand engagement by designing and executing customized brand experiences that captivate and resonate with your target audience. Our approach involves organizing significant events or a series of interactive activities that embody the essence of your brand. By focusing on creating memorable interactions, we help you forge lasting relationships with customers, ensuring that your brand remains top-of-mind and drives meaningful engagement.
What types of product launches can CHARLESON® help with?
CHARLESON® specializes in various types of product launches, tailored to your specific needs and goals. Whether you require an event to generate immediate excitement and traction or prefer a more gradual build-up of interest and suspense, our team is adept at creating strategies that align with your objectives. From high-impact launch events to ongoing campaigns, we have a proven track record of delivering successful product introductions that capture attention and drive consumer interest.
What is a brand activation, and how can it benefit my brand?
A brand activation involves creating interactive and engaging experiences that bring your brand to life for your audience. This can include elements such as pop-up shops, live product demonstrations, or virtual reality experiences. By immersing consumers in your brand story, brand activations foster a deeper emotional connection and enhance brand loyalty. These experiences not only engage your target audience but also generate buzz and create memorable impressions that traditional advertising often cannot achieve.
What services are included in CHARLESON®’s roadshow activations?
CHARLESON®’s roadshow activations offer a dynamic way to engage with your audience across multiple locations. Our services include designing custom mobile experiences, setting up interactive product demonstrations, and creating vibrant pop-up shops. This approach allows you to generate excitement for new product launches, expand brand awareness, and connect with specific demographics in key markets. Roadshow activations are ideal for creating impactful, on-the-go brand experiences that reach your audience wherever they are.
How can CHARLESON® make my expo presence stand out?
CHARLESON® transforms your expo presence into a compelling experience that captures attention and drives engagement. We achieve this by incorporating interactive product demonstrations, engaging gamified activations, and creative design elements that draw attendees in. Our goal is to make your brand stand out amidst the sea of brochures and banners, ensuring that your expo display is not only memorable but also effective in generating leads and sparking conversations about your brand.
What does CHARLESON® offer for conference management?
CHARLESON® provides comprehensive conference management services, handling everything from planning and organization to execution. We cater to both intimate executive meetings and large-scale international summits, ensuring that every detail is managed effectively. Our services include venue selection, logistics coordination, and program development, allowing you to focus on your core business while we ensure a seamless and successful conference that facilitates networking, showcases industry trends, and meets your strategic objectives.
Can CHARLESON® handle large-scale events?
Yes, CHARLESON® is well-equipped to manage large-scale events, including product launches, expos, and international conferences. Our team has extensive experience in organizing and executing complex events, ensuring that every detail is handled with precision. We leverage our expertise to deliver exceptional results, creating impactful experiences that drive brand success and make a significant impression on your audience.
How can I get started with CHARLESON® for my next event?
To get started with CHARLESON® for your next event, simply reach out to us with your project details and objectives. Our team will collaborate with you to understand your vision and develop a customized strategy that aligns with your brand goals. From there, we’ll guide you through the planning and execution process, ensuring that your event is a success and delivers the desired impact. Let us help you create an unforgettable experience that elevates your brand.